Author : Lance Winslow
The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.One thing I found helpful in our company was to thoroughly outline what steps we would take to market our products and services. Our company is a franchise company, which specializes in mobile car washing. Although our company which generally provided services with only a few actual products, this marketing outline will help you design an over all marketing strategy for your company. You need one, even if you are a small company and one-man or Woman show.It helps to draw on past experiences and to think on things, which worked in getting new clients. Ask yourself where have my best clients come from, because obviously you would like to get many more of those. Here is a sample outline we used; yours will be different of course but if you print this out and then make comments in the margin, then redesign yours to fit your specific knowledge, expertise and business model you will be able to use this as a launching board to designing a World Class Marketing Manual.MARKETING MANUALI. FREE PUBLICITYA. NewspaperB. RadioC. T.V.D. CableE. Newsletters, email newslettersF. Publicity StuntsII. FUNDRAISERSA. Credit Cards Pre-PaidB. Give aways and fundraising events1. Social Booster Clubs2. Churches3. Non-Profit Groups4. Student Groups5. Service ClubsC. Walk-A-ThonsD. Bike-A-ThonsE. Dollar DistributionF. Co-Offers (Other Businesses)G. PublicityH. Marketing OpportunitiesIII. FAX, E-MAIL MARKETINGA. Fax Lists and E-mail listsB. Fax On DemandC. Fax Etiquette and the Law, Do Not RegistriesD. Sharing Faxing and serversE. Sharing ListsIV. CHAMBER OF COMMERCEA. Membership DrivesB. Neighborhood Watch ProgramsC. Red Ribbon WeekD. Internet Virtual StoresE. Door PrizesF. Open CommunicationsV. PROMOTIONSA. Car Wash Clubs, Customer Discount ClubsB. Fleet Sales and Corporate Discounts and ProgramsC. Ride Share ProgramsD. Corporate Employee ProgramE. Coupon BooksF. Gift CertificatesG. Good Fax LettersH. Detail Direct Sales CouponsI. Bingo CertificatesJ. Ladies DayK. Run For City Council or sponsor a small business candidateL. ContestsVI. CO-OPA. Types Of BusinessesB. Domino's PizzaC. Car ClubsD. Kinko'sE. Other FranchisesF. Leads From FranchisorG. DistributionH. Reasons And SavingsI. Potential Contacts And ReferralsVII. SALESA. FranchisorB. TeamsC. MethodsD. MailE. PhoneF. FaxingG. Rainy DaysH. CompetitionI. Direct Sales/TelemarketingJ. CompetitionK. Contract SellingL. Employee SabotageVIII. ADVERTISINGA. Yellow PagesB. NewspaperC. RadioD. NewslettersE. ProgramsF. T.V.G. CableH. SignageI. FlyersJ. DistributionK. Key ChainsL. Pens-Pencils, refrigerator magnetsM. Word Of MouthN. Press ReleasesLance Winslow
Keyword : marketing manual, sample, outline
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