Should I refresh your memory about what Jay Abraham teaches?
One of the fundamental truths according to Mr. Abraham is that a
business can only grow in three ways:
1. By increasing the number of customers (we'll refer to this as
your marketing strategy).
2. By increasing the product's price (we'll refer to this as...
well, your product).
3. By increasing the number of times a customer purchases from
you (we'll refer to this as your back-end).
So, what is the connection between multimedia, specifically
audio, and maximizing the three ways to grow your business; i.e.
your marketing strategy, your product and your back-end?
Just keep reading...
» Audio can be used as a creative marketing strategy. People are
sensory creatures. A simple yet effective audio message can help
you create a better connection with your prospects. This
connection may lead to an increase in your sales conversion
rate. That means more money for you.
It's a proven fact people are more likely to remember what they
both read and hear. Therefore, an audio message along with your
copy will really help deliver a powerful message (and for that
matter, so will an appropriate and well positioned video clip).
» Audio will help increase the perceived value of your product.
Adding audio mp3 files to your existing ebook (or the one you
were planning to write) can easily double the perceived value of
your product. Best of all, once you've recorded and uploaded mp3
files to your download page, you are finished. Even better yet,
if you sell a tangible information course, adding audio CD's
with the package will greatly increase the perceived value of
your product.
» Audio can help your back-end sales in two ways. For one, you
may offer related products like an audio CD or an mp3 download
to your current customers.
And this can be done no matter what type of product you are
selling. If it is a tangible item that requires some skill, why
not record an instructive guide for how to use it?
You don't even have to write anything at all if you don't want.
Simply set-up an interview with someone knowledgeable in your
niche and record away. Can you see how your product will create
itself for you?
You can also use an audio marketing campaign to help increase
your conversion rate for any affiliate products you offer (or
should be offering) as a back-end to your customers. Virtually
no one records an audio message for affiliate products. No one
wants to work that hard! Imagine what could happen if you give
it a try?
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